Overcoming fear as an entrepreneur: how to run your business with confidence

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Starting and running a business is scary - that’s a fact. You’re putting yourself out there, taking risks and putting faith in your passion. In fact, being an entrepreneur is a crash course in self development. So let’s talk about the different fears you face as a business owner and how to overcome them so you can run your business with confidence.

Prefer to listen? Here’s the accompanying podcast episode. Don’t forget to subscribe on iTunes!

Fear: putting yourself out there

To get your business pulling in excited customers and making money, you need to put yourself out there and be visible. But it’s terrifying! All our lives, especially as women, we’re told to be modest and humble. So when you need to start shouting about the amazing things you do in your business and why people should buy from you, you’ll probably find yourself up against a wall of resistance - from yourself.

Solution: be authentic

You might be of the opinion that promoting your work has to be all red “BUY NOW!!!” buttons, flashing arrows and scare tactics, but this just isn’t true. You can show up and share your work in a way that feels authentic to you, whether that’s sharing your knowledge on Twitter, sharing your behind the scenes on Instagram or answering questions in a Facebook group. Challenge yourself to put yourself out there and share what you offer every single day, in a way that feels right for you.

Fear: being criticised

Nobody enjoys being criticised. Having someone say that they don’t like the work you put your all into or they disagree with your opinion isn’t a nice feeling. But when you put yourself out there as a business and start putting out signals to attract your ideal customer, you’ll start gaining traction and recognition, you’ll also attract some people who don’t agree or resonate with what you’re doing.

Solution: know that the right people will get it

Sometimes, criticism can be helpful. Criticism will help your business to improve and grow. But most of the time, the people criticising you are not your ideal customer. They don’t understand your mission, or maybe they just plain dislike you for no discernible reason. But that’s okay! Because your ideal customers will find you and agree with you. You just have to keep putting yourself out there and have faith that they’ll find and connect with you.

Fear: having no clients

Argh! Every business owner’s worst nightmare. No clients = no money coming in = failure, right? Wrong.

Firstly, when you start out it will take time to get clients. People have to know, like and trust you before they’re willing to part with their money, and that takes time. So if you’ve built up a huge business launch and now all you’re hearing is crickets, don’t be disheartened or feel like you’ve failed. It’s completely normal.

Solution: use free time to your advantage

If you’re experiencing a quiet period in your business, use this time productively. Don’t just stare at your inbox, waiting for new clients to show up. Evaluate how your business works at the moment and if there are any areas that no longer work or align with your goals, change them. you can also use this free time to complete all the little tasks that usually get pushed to one side when you’re busy.

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Fear: money

No matter what kind of household you grew up in, whether you were rich or poor, you’ll have some history and emotions attached to money. Whether it’s feeling like you don’t know how to manage your money properly or assuming that everyone will hate you if you make a lot of it, we’ve all got financial baggage.

Solution: get educated

The way I see it, money is a resource that you can utilise to create a nice life for yourself. It isn’t good or bad. It just is. So let go of whatever reservations or beliefs you’ve been clinging on to and educate yourself about how you can use and manage money effectively so you can get the most out of it. You can start by becoming a member of The Independent Girls Collective, where our goal is to help female entrepreneurs to make, manage and feel confident with money.

Fear: failure

We all fear failure. It’s completely normal, especially when you’re running your own business. But here’s the thing: even if your business fails, it isn’t the end of your world. You can always start a new business or get another job.

Solution: see everything as an experiment

When you see the things you’re doing as a black and white success or fail situation, you hold yourself back subconsciously to try and protect yourself. So instead of worrying about whether your next project will fail, get curious about it. If something doesn’t go as planned, learn why and you’ll know what to do differently next time. And if it goes well, make sure you take time to celebrate before moving on to the next thing!

And that’s how you can overcome the fears you’re facing running your business and start doing it with confidence! What’s the biggest fear you’ve faced as an entrepreneur? How did you overcome it?


It’s time to swap money stress for financial empowerment.

The Independent Girls Collective is a members-only platform to help smart women like you to take control of their finances and feel good about money. 

As a member, you’ll get new courses, resources, live masterclasses and 1:1 coaching every month to help you manage your finances and provide the support you need to build a successful, fulfilling business that allows you to live the life you desire, as well as access to our supportive community of creative female entrepreneurs.